OUTLOOK
Anticipating future challenges
The creation of Soufflet Négoce by InVivo will accelerate the international development of this business and its presence in strategic markets.
STRENGTHENING OUR PRESENCE IN THE BLACK SEA
In international trade, a French-origin product is not always the most highly regarded on certain markets, hence the need to deploy a strategy to source the most competitive grains to meet customer needs. In this respect, it is vital for Soufflet Négoce by InVivo to strengthen its commercial presence and purchasing capacity in the Black Sea, where 40% of wheat exported worldwide is produced. This means maintaining an office in Ukraine and establishing stable partnerships to ensure the business viability.
DEVELOPING SYNERGIES WITHIN THE BUSINESS
Synergies should be developed in particular with InVivo Trading Asia, which distributes maize and soya cake produced in South America in the Arabian Peninsula. This will allow Soufflet Négoce by InVivo to build appropriate bridges with Asia to complement its presence in the Black Sea and consolidate its business with its strategic customers.
EXPLORING NEW MARKETS
International trade also entails having a thorough knowledge of market conditions, geopolitical matters, and business opportunities. This information is essential for other supply chains: organising exchanges and promoting synergies between the different business lines thus become a strategic asset for the group's development.