During the health crisis and lockdowns, local shops played a vital role in enabling consumers to make their essential purchases. This advantage of proximity was later confirmed, with strong expectations surrounding local, qualitative and sustainable products in particular, but also a sense of service and hospitality which are genuine differentiating factors in the day to day.
Within InVivo, the Retail business has a twofold mission: facilitate access to more sustainable consumption and restore meaning to the act of shopping, by bringing consumers closer to producers and artisans.
It is embodied by TERACT, an innovative network of committed trademarks and brands whose operations are organised around two strategic businesses:
TERACT brings together nine brands mainly present in France in 714 points of sale.