TERACT
Restoring meaning to the act of shopping among consumers
TERACT came about due to an observation: French consumers are waiting for a new distribution model that is more personalised, close to their concerns and creates value. As a major stakeholder in responsible and sustainable distribution, TERACT is keen to respond to these challenges while promoting the work of production chains that are committed to the agricultural transition through its two businesses: garden centre/pet retail and food retail.
Garden centre/pet retail
A specialist in plants and pet shops, TERACT makes the benefits of nature and gardening widely accessible through its Jardiland, Gamm vert, Delbard and Jardineries du Terroir brands.
"At Jardiland, customers are looking for our expert advice and a warm atmosphere. It's important to listen to what they want, so we can help them as much as possible to carry out their projects. "
Lifestyle Sector Manager at Jardiland.
"At Gamm vert, I'm in contact with plants throughout the seasons. It's more than just a job – it's a passion that I try to pass on to all our customers. "
Plant Seller at Gamm vert.
With 1694 shops countrywide, and 20 outside France, customers benefit from local experience, personalised expert advice and a wide range of products that give these brands appeal.
TERACT is also present in the fast-growing pet shop market with Noa, a brand that offers both products and services for animals.
TERACT is listed on the Euronext Paris regulated market (trade compartment). This IPO, dated 1 August 2022, gives the entity the financial means to continue its commercial expansion strategy and the gradual rebalancing of its business model and its seasonal demand around its two strategic businesses.
Food retail
The second business of the TERACT network is food retail, which is represented by several brands (Boulangerie Louise, Grand Marché La Marnière, Frais d'Ici, Bio&Co) that have shared quality, sustainability and traceability commitments.
"I started as an apprentice, and I now make a range of high-quality breads. Every day, seeing a smile on our customers' faces is my biggest reward."
Baker at Boulangerie Louise.