Acting as a major stakeholder in responsible and sustainable distribution
Promoting local products and supply chains, forging close ties between the agricultural community and consumers, developing know-how and innovation and capitalising on team expertise and the expanding e‑commerce sector, diversifying business lines and pursuing training: all of these help the Retail business to build its resilience and boost its positive impact.
FOCUS ONBOULANGERIE LOUISE
TERACT's purchase of the Boulangerie Louise brand in December 2022 is a successful example of how diversification benefits a balanced and accessible food supply. With 130 points of sale in France, including one on the Champs-Élysées, the brand's mission is to invent the artisan bakeries of tomorrow for the benefit of customers, bakers and stakeholders in the agricultural community. This involves promoting the French wheat sector and the working of the land, as closely as possible to farmers and millers. It also involves training in artisan baking, an industry where a meticulous approach and craftsmanship have brought about a wide choice of high-quality products.
FOCUS ONCFA BY TERACT
Eighteen months after the creation of the internal university, Campus Nature & Talents, TERACT inaugurated an apprentice training centre (CFA) in 2023 in order to bolster its growth in garden centres, pet shops and baking.
The CFA by TERACT offers three training courses delivered both in-store and remotely, the former under the guidance of a tutor, the latter via e-learning modules and virtual classes:
- Sales consultant, baccalaureate level
- Merchant Unit Manager, baccalaureate +2 years of higher education
- CAP (certificat d'aptitude professionnelle) Baker diploma
In addition to discovering passion-based professions connected to nature, apprentices are made aware of TERACT's culture, values and responsible commitments.