OUTLOOK
Anticipating future challenges
TERACT is committed to an innovative approach to distribution that takes into account consumer expectations, while ensuring that efforts are made to constantly strive for optimal cost effectiveness.
RESPONDING TO CHANGING CONSUMER NEEDS
TERACT aims to accelerate its growth within its regions by developing a unique network of brands, in response to the desire for consumption that takes account of sustainability and traceability. TERACT's roll-out will be sustained by organic growth and targeted acquisitions, in a market that is still very fragmented. TERACT is establishing the means to create the new European leader in sustainable distribution, where consumer expectations are met in terms of nature, self-production and well-being.
CONTINUING THE DEVELOPMENT OF A NEW DISTRIBUTION MODEL
For garden centre/pet retail, the transformation plan aims to bring together points of sale on a platform of sustainable, general-interest and "hyper-specialist" garden centre brands. The goal is to develop a new economic model for garden centres, to enhance their appeal, increase footfall and make them destination stores all year round. In food, the change of scale has resulted in a major development plan in baked goods as part of an approach that involves creating a sustainable supply chain. The first phase of the strategy involves rolling out the Boulangerie Louise brand in each French region, prioritising product quality and accessibility.
BUILDING SUSTAINABLE AND LOCAL SUPPLY CHAINS IN SYNERGY WITH THE GROUP'S OTHER BUSINESSES
TERACT adheres to a sustainable supply chain approach embodied by the entire group. This is particularly true of Boulangerie Louise, an iconic French wheat industry brand that provides consumers, through its offering, with wheat produced through ethical farming practices, that respects the environment and is sourced from farmers and cooperatives that are partners of the InVivo group. Its wheat is processed in the regional mills of Moulins Soufflet (Episens) and sold locally in responsible and sustainable bakeries.