Created in 2018, InVivo Digital Factory is the cross-functional entity dedicated to the group's digital transformation. Through the search for innovative and digital solutions that are capable of transforming industries while redefining traditional economic models, digital technology and data are real levers that enhance the competitiveness and sustainable growth of its various business lines.
InVivo Digital Factory's activity is organised around two main missions:
In 2022, InVivo also acquired a Data Factory with a dedicated team to accelerate the aspect of promoting its businesses through data and the use of artificial intelligence (AI).
InVivo Digital Factory is working on several major digital projects, including the creation and roll-out of four major platforms: aladin.farm MAÏTÉ; enseignes.com; and Farmi (see page 22).
The agricultural platform for purchasing goods and services
Launched in late 2020, aladin.farm now lists nearly 25,000 products covering the entire agricultural supply chain, including crop equipment, farm and farmer equipment, plant nutrition and health, seeds and services. In line with changing needs, it allows 60,000 farmers and 1000 techni- cians to order the products they need at any time, in order to obtain them as quickly as possible. More than an online sales platform, aladin.farm has paved the way for a new, fully digital and omnichannel supply model.
AI that optimises malt house performance
Rolled out since 2022 and in a test phase, MAÏTÉ is an artificial intelligence solution that helps to analyse and model the various stages of the barley malting process. In doing so, it takes into account several environmental factors, grain characteristics and expected performances to support the transition to more sustainable malt production. There are several objectives, including optimising yields, limiting waste, reducing production costs and cutting the water and energy consumption of the production plants. Ultimately, this solution should be rolled out to new sites, including internationally, to support the development of this activity.
The marketplace that refreshes the customer experience
In response to the rise of online commerce and changing consumption habits, InVivo Digital Factory is supporting TERACT (within the Retail business) in its omnichannel transformation. The aim is to reinvent the model of the Jardiland and Gamm vert shops, to offer a more fluid and complementary customer experience, both in store and online. For this to happen, InVivo Digital Factory is working to create a shared technological foundation offering new services such as a personalised purchasing experience, access to a larger product catalogue, the option of ordering by click and collect, etc. This marketplace and value-creating approach thus helps shops to transition their economic models towards an omnichannel set-up.
