"InVivo Digital Factory has made enormous progress in processing large volumes of data thanks to artificial intelligence. This is the case with our MAÏTÉ solution, which supports the growth ambitions of Malteries Soufflet. "
This programme operates in the following two areas:
Some examples of projects: Cultiv, the agricultural cosmetics brand; Atekka, the new generation agricultural insurance company; and Grafite, the marketing of low-carbon agricultural raw materials (see page 29).
"The idea for the Cultiv brand came about in 2016 when Thierry Blandinières emphasised the need to find new ways of promoting French agricultural products. At the same time, InVivo decided to encourage intrapreneurship. It was the perfect opportunity to get started."
Following the strategic review work carried out in 2022, the CRIS R&D mission was refocused on serving the upstream agricultural businesses (Soufflet Agriculture, Bioline, and Malteries Soufflet), with three objectives:
The industrial and supply chain management supports all of InVivo's businesses and assists them in the following areas: